THE PENGUIN
PRESS
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin
Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3
(a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London
WC2R ORL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division
of Penguin Books Ltd). Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell,
Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books
India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi-110 017,
India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand
(a division of Pearson New Zealand Ltd). Penguin Books (South Africa) (Pty) Ltd,
24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England
Published by the Penguin Group
Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin
Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3
(a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London
WC2R ORL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division
of Penguin Books Ltd). Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell,
Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books
India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi-110 017,
India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand
(a division of Pearson New Zealand Ltd). Penguin Books (South Africa) (Pty) Ltd,
24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R ORL, England
First published in
2009 by The Penguin Press,
a member of Penguin Group (USA) Inc.
a member of Penguin Group (USA) Inc.
All rights
reserved
LIBRARY OF CONGRESS
CATALOGING IN PUBLICATION DATA
Auletta,
Ken.
Googled : the end of the world as we know it / Ken Auletta.
p. cm.
Includes bibliographical references and index.
Googled : the end of the world as we know it / Ken Auletta.
p. cm.
Includes bibliographical references and index.
eISBN :
978-1-101-15140-2
1. Google (Firm) 2.
Internet industry—United States. 3. Web search
engines—United
States—History. 4. Internet searching. I. Title.
HD9696.8.U64G6623 2008
338.7’6102304—dc22 2009024770
States—History. 4. Internet searching. I. Title.
HD9696.8.U64G6623 2008
338.7’6102304—dc22 2009024770
Without limiting the
rights under copyright reserved above, no part of this publication
may be reproduced, stored in or introduced into a retrieval system,
or transmitted, in any form or by any means (electronic,
mechanical, photocopying, recording or otherwise), without the
prior written permission of both the copyright owner and the above
publisher of this book.
The scanning,
uploading, and distribution of this book via the Internet or via
any other means without the permission of the publisher is illegal
and punishable by law. Please purchase only authorized electronic
editions and do not participate in or encourage electronic piracy
of copyrightable materials. Your support of the author’s rights is
appreciated.
While the author has
made every effort to provide accurate telephone numbers and
Internet addresses at the time of publication, neither the
publisher nor the author assumes any responsibility for errors, or
for changes that occur after publication. Further, publisher does
not have any control over and does not assume any responsibility
for author or third-party Web sites or their content.