CHAPTER 4, Prepping the Google Rocket (2001-2002)

66 five billion songs: Apple press release, June 2008.

66 ten million entries: Google search of Wikipedia.

67 Don’t settle: Larry Page speech at Stanford University, May 1, 2002, available via a link on Page’s Wikipedia page.

67 “the real turning point”: author interview with Craig Silverstein, April 14, 2008.

67 one senior engineer “had 130 direct reports”: author interview with Eric Schmidt, April 16, 2008.

67 Doerr ... thought his friend Eric Schmidt might be a perfect fit: author interview with John Doerr, September 18, 2008.

67 Brin had called Schmidt: author interview with Eric Schmidt, April 16, 2008, and June 11, 2008.

68 “They started going at it”: author interview with Eric Schmidt, October 9, 2007.

68 Schmidt was born: author interview with Eric Schmidt, June 11, 2008.

70 Schmidt was paid a salary of $250,000: Google’s Form S-1 IPO Registration, August 18, 2004.

70 The “three of them must agree”: author interview with Eric Schmidt, October 9, 2007.

70 “Eric doesn’t have a huge ego”: Stewart Alsop, quoted in Search, John Battelle.

70 “I think it’s inappropriate to comment”: author interview with Eric Schmidt, October 9, 2007.

70 Instead of wearing: author interview with Eric Schmidt, October 9, 2007.

71 “They became office mates”: author interview with Rajeev Motwani, October 12, 2007.

71 “He found a way”: author interview with Omid Kordestani, April 14, 2008.

71 “had outgrown its usefulness”: author interview with Craig Silverstein, September 17, 2007.

71 “Larry is shy ... Sergey did all the talking”: author interview with Eric Schmidt, October 9, 2007.

72 “In exchange for sitting down with me”: Search, John Battelle.

72 Schmidt became Google’s “catcher”: author interview with Eric Schmidt, October 9, 2007.

72 “I don’t know what a catcher does”: author interview with Sergey Brin, September 18, 2008.

72 “He made us better understand”: author interview with Marissa Mayer, November 4, 2008.

73 “I’ll call you Monday morning”: author interview with Eric Schmidt, October 9, 2007.

73 He kept Page and Brin “focused”: author interview with Paul Buchheit, June 9, 2008.

73 Semel’s arrival aroused the righteous anger: Richard Siklos, “When Terry Met Jerry Yahoo,” New York Times, January 29, 2006.

73 “Terry brought two things”: author interview with Bobby Kotick, August 17, 2008.

74 “Semel did not know”: author interview with Ron Conway March 25, 2008.

74 “Help me with something” ... “they did not want to sell”: author interview with Terry Semel, July 10, 2008; confirmed by author interview with Eric Schmidt, March 26, 2008.

75 “Don’t be evil” : author interviews with Paul Buchheit, June 9, 2008, and David Krane, November 3, 2008; Search, John Battelle.

75 “Do you think Hitler thought he was evil?”: author interview with Andy Grove, August 20, 2007.

76 “Most people who worked with me”: author interview with Eric Schmidt, June 11, 2008.

76 “In all the years”: author interview with John Doerr, September 18, 2008.

76 “He had a slow start”: author interview with Ram Shriram, September 16, 2008.

77 a superb 2008 Fortune magazine piece: Jennifer Reingold, Fortune, July 21, 2008.

77 Doerr discusses Campbell: author interview with John Doerr, September 18, 2008.

78 a rare 2007 interview: Lenny T. Mendonca and Kevin D. Sneader, “Coaching Innovation: An Interview with Intuit’s Bill Campbell,” McKinsey Quarterly, 2007.

78 “Bill’s contribution”: author interview with Michael Moritz, August 23, 2007.

78 “were both impatient”: author interview with Ram Shriram, September 16, 2008.

79 “I would sit with Larry”: author interview with Bill Campbell, March 26, 2008.

79 “Sometimes when you are in a big and complex organization”: author interview with Bill Campbell, March 26, 2008.

79 Likens Campbell to “a shrink” and “Bill took me under his wing”: author interview with Eric Schmidt, October 8, 2007.

79 “he has the unique ability”: author interview with Larry Page, March 25, 2008.

79 “especially high EQ”: author interviews with Sergey Brin, September 18, 2008, and March 26, 2008.

80 “He’s closer to us than the board”: author interview with David Krane, April 18, 2008.

80 management “is a maratbon”: author interview with Larry Page, March 25, 2008.

80 “This isfamily forme ... changing the world”: author interview with Bill Campbell, October 8, 2007.

81 To better understand Bill Campbell Jr.: author interview with Bill Campbell, March 26, 2008.

81 “I really felt like I committed”: author interviews with Bill Campbell, June 11, 2008, September 16, 2008, and November 6, 2008, where he discusses his philosophy and biography.

83 Although Jobs ... Scully changed his mind: Jennfier Reingold interview with John Scully in Fortune, July 21, 2008.

84 “He’s been incredibly important in the valley”: author interview with Marc Andreessen, September 15, 2008.

85 one of Schmidt’s initial targets ... “all things take care of themselves”: author interviews with Sheryl Sandberg, September 10, 2007, and September 18, 2008.

87 “Before Sheryl arrived”: author interview with Mary Meeker, January 23, 2009.

87 Advertising ... had not been viewed “as a priority”: author interview with Eric Schmidt, October 9, 2007.

87 offered five million dollars: author interview with Matt Cutts, August 20, 2007.

88 “Google was really trying”: author interview with Benjamin A. Schachter, February 15, 2008.

88 the effort at Sandberg was now working on: author interview with Sheryl Sandberg, October 11, 2007.

88 What Google was quietly exploring ... monitorthe results online: author interviews with Salar Kamangar, March 27, 2008; Marissa Mayer, March 25, 2008; Susan Wojcicki, April 16, 2008; Hal Varian, March 27, 2008; and Sheryl Sandberg, September 18, 2008.

90 Israeli entrepreneur Yossi Vardi : author interview with Sergey Brin, September 18, 2008; Brin interview, Haaretz.com, June 2, 2008.

90 “AdWords is brilliant”: author interview with Nathan Myhrvold, March 28, 2008.

91 The effort was led and architected by Susan Wojcicki: author interview with Susan Wojcicki, April 16, 2008.

91 “basically turned the Web into a giant Google billboard”: Danny Sullivan, quoted by Jefferson Graham, “The House That Helped Build Google,” USA Today, July 5, 2007.

9I “He and an engineer” ... “You see why I work with these people”: author interview with Eric Schmidt, September 12, 2007.

91 a marketing budget of two hundred thousand dollars: author interview with Susan Wojcicki, April 16, 2008.

92 “probably was an accident”: Larry Page lecture at Stanford University May 1, 2002.

92 “It changed the way content providers think”: author interview with Susan Wojcicki, April 16, 2008.

92 $7 million: Google’s Form S-1 filed with the SEC, August 18, 2004.

92 “Now we could fund”: author interview with Urs Hölzle, September 10, 2007.