CHAPTER 9: War on Multiple Fronts (2007)

169 ”Once you get to a certain size“: author interview with Ivan Seidenberg on February 19, 2008.

169 ”We got frustrated“: author interview with Philipe Daumann, May 1, 2007.

170 ”The law basically said“: Wired interview, April 9, 2007.

170 ”a clip site“: author interview with Chad Hurley, September 11, 2007.

170 ”Everything Phillippe said was a lie“: Eric Schmidt tells author at the July 2008 Allen & Co conference in Sun Valley.

171 ”As a business, I think“: author interview with Ester Dyson, February 4, 2008.

171 ”If we’re putting up programming for free“: author interview with Mel Karmazin, May 13, 1008.

171 two websites it knew to be illegally downloading: according to the February 12, 2007, Wall Street Journal, the two Web sites illegally downloading movies were EasyDownloadCenter.com and theDownloadPlace.com.

171 publicly accused Google of a ”cavalier“ approach: Financial Times, March 6, 2007.

171 Facebook ”doubles in size every six months“: author interview with Mark Zuckerberg, August 22, 2007.

173 Remix: Making Art and Commerce Thrive in the Hybrid Economy: Lawrence Lessig, Penguin Books, 2008.

174 ”They want to be the digital advertising network“: author interview with Herbert Allen III, January 24, 2007.

174 gave Google ”an opportunity to be the infrastructure backbone“: author interview with Wenda Harris Millard, April 26, 2007.

174 ”You can dive deep into that data“: Randall Rothenberg quoted in the New York Times, April 14, 2007.

174 ”track more than 100 metrics“: DoubleClick brochure, ”Best Practices for Maximizing Web Advertising Effectiveness,“ September 19, 2007.

174 twenty billion online ads each day: author interview with David Rosenblatt, April 22, 2008.

175 envisioned three advantages for Google: author interview with Tim Armstrong, October 10, 2007.

176 ”We’d like to create one-stop shopping“: author interview with Richard Holden, August 20, 2007.

176 ”Instead of just selling remnant advertising“: author interview with David Rosenblatt, April 22, 2008.

176 Irwin Gotlieb did see DoubleClick and its ad exchange as a potential disruptor: author interview with Irwin Gotlieb, February 11, 2008.

177 ”In four decades in the advertising business“: author interviews with Irwin Gotlieb, February 11, 2008, May 21, 2008, June 2, 2008, September 26, 2008, and April 2009 e-mails.

179 ”In Hollywood, a screening room is a shom-off room“: author interview with Michael Kassan, December 15, 2008.

180 ”take our client data“: author interview with Sir Martin Sorrell, February 18, 2008.

180 The way it works: author interview with Keval Desai, April 14, 2008.

181 ”It is absolutely our intention to be in every cable box“: author interview with Eileen Naughton, February 28, 2008.

182 ”Yes, he’s right“: author interview with Terry Semel, July 9, 2008.

182 conceded that ”the roles will start shifting“: author interview with Smita Hashim, April 17, 2008.

182 ”to remind people why they love Google“ : author interview with Andy Berendt, April 22, 2008.

183 ”If Google could introduce us“: author interview with Beth Comstock, May 2, 2007.

183 ”It raises issues“: Sir Martin Sorrell quoted in the New York Post, April 23, 2007.

183 ”worried about Google becoming large“: author interview with Tim Wu, September 20, 2007.

184 ”When I decide to go to the movies“: author interview with Eric Schmidt, October 8, 2007, and Schmidt interview in London, Financial Times, May 23, 2007.

184 ”I am really excited to tell you“: Google third quarter conference call, October 19, 2007

184 two-day ”Zeitgeist“ conference: author attended October 10, 2007.

185 ”the number one“ privacy issue: author interview with Sergey Brin, October 11, 2007.