- Ken Auletta
- Googled
- Googled_split_040.html
CHAPTER 10: Waking the Government
Bear
186
public interest advocate,
Jeffrey Chester: author interviews with Jeff Chester,
September 27, 2007, and October 15, 2007.
187
”Why does Google need to
collect all of this
information?“: author interview with Marc Rotenberg,
October 15, 2007.
187
”behavioral
targeting“: Arik Hesseldahl, ”A Rich Vein for
‘Reality Mining,’“ BusinessWeek, May 5,
2008.
188
Phorm: Louis
Story ”A Company Promises the Deepest Data Mining Yet,“
New York Times, March 20, 2008; BBC
interview with Tim Berners-Lee posted on the Web by Richard
Defendorf, March 17, 2008; and Nikki Talt and Tim Bradshaw,
”Brussels to Investigate Consumer Profiling by Online Advertisers,“
Financial Times, March 30,
2009.
189
”If you’re searching for an
SUV“: author interview with Irwin Gotlieb, February
8, 2008.
189
In its five-page Checkout
privacy policy: Google Checkout and Google privacy
policies found on Google.com.
190
”In 1984”:
author interview with Lawrence Lessig, September 11,
2007.
190
In its 2007 annual
ranking: press release from Financial Times and Millward Brown, April 23,
2007.
191
“Privacy is one of those
third rails”: author interview with Randall
Rothenberg, January 10, 2008.
191
“Unfortunately”: author interview with Eric
Schmidt, October 9, 2007.
192
“We think of the ad as
content”: author interview with Jeff Huber, September
12, 2007.
192
“There’s nobody watching
the store”: author interview with Jeff Chester,
October 15, 2007.
193
“We’re working on
expanding”: Eric Schmidt, October October, 19
2007.
193
“opt-in”:
author interview with Marc Rotenberg, October 15,
2007.
194
“How many people
yesterday”: author interview with Sergey Brin,
October 11, 2007.
194
“When you pay $1.6
billion”: author interview with Nick Grouf, May 15,
2008.
195
“crumbled
cookies”: Google announcement, July 16,
2007.
195
“The product brand was very
strong”: author interview with Alan Davidson, October
15, 2007.
195
“they were almost
alone”: author interview with Gigi Sohn, October 3,
2007.
196
“We’ve been under the
radar”: author interview with David Drummond,
September 11, 2007.
196
“No question that people
here regularly discuss Microsoft’s experience”:
author interview with Elliot Schrage, October 12,
2007.
196
“Microsoft is a bit of an unusual
company”: author interview with Sergey and Brin, October 11,
2007.
196
“In the end”:
author interview with Beth Comstock, May 2,
2007.
197
“I would say
always”: author interview with Larry Page, March 25,
2008.
197
Google had a great year in
2007: January 31, 2008 Google press release found on
Google.com.
197
Twenty
countries: annual founders’ letter, March 26,
2008.
197
“We’re an engineering
company”: author interview with Sheryl Sandberg,
October 7, 2007.
197
“basic
principles”: Eric Schmidt August 21, 2007 keynote
address to the Progress and Freedom Foundation dinner available on
YouTube.
198
“That’s probably
correct”: author interview with Eric Schmidt, October
9, 2007.
198
“Google if it were a
person”: author interview with Tim Wu, September 20,
2007.