CHAPTER 10: Waking the Government Bear

186 public interest advocate, Jeffrey Chester: author interviews with Jeff Chester, September 27, 2007, and October 15, 2007.
187 ”Why does Google need to collect all of this information?“: author interview with Marc Rotenberg, October 15, 2007.
187 ”behavioral targeting“: Arik Hesseldahl, ”A Rich Vein for ‘Reality Mining,’“ BusinessWeek, May 5, 2008.
188 Phorm: Louis Story ”A Company Promises the Deepest Data Mining Yet,“ New York Times, March 20, 2008; BBC interview with Tim Berners-Lee posted on the Web by Richard Defendorf, March 17, 2008; and Nikki Talt and Tim Bradshaw, ”Brussels to Investigate Consumer Profiling by Online Advertisers,“ Financial Times, March 30, 2009.
189 ”If you’re searching for an SUV“: author interview with Irwin Gotlieb, February 8, 2008.
189 In its five-page Checkout privacy policy: Google Checkout and Google privacy policies found on Google.com.
190 ”In 1984”: author interview with Lawrence Lessig, September 11, 2007.
190 In its 2007 annual ranking: press release from Financial Times and Millward Brown, April 23, 2007.
191 “Privacy is one of those third rails”: author interview with Randall Rothenberg, January 10, 2008.
191 “Unfortunately”: author interview with Eric Schmidt, October 9, 2007.
192 “We think of the ad as content”: author interview with Jeff Huber, September 12, 2007.
192 “There’s nobody watching the store”: author interview with Jeff Chester, October 15, 2007.
193 “We’re working on expanding”: Eric Schmidt, October October, 19 2007.
193 “opt-in”: author interview with Marc Rotenberg, October 15, 2007.
194 “How many people yesterday”: author interview with Sergey Brin, October 11, 2007.
194 “When you pay $1.6 billion”: author interview with Nick Grouf, May 15, 2008.
195 “crumbled cookies”: Google announcement, July 16, 2007.
195 “The product brand was very strong”: author interview with Alan Davidson, October 15, 2007.
195 “they were almost alone”: author interview with Gigi Sohn, October 3, 2007.
196 “We’ve been under the radar”: author interview with David Drummond, September 11, 2007.
196 “No question that people here regularly discuss Microsoft’s experience”: author interview with Elliot Schrage, October 12, 2007.
196 “Microsoft is a bit of an unusual company”: author interview with Sergey and Brin, October 11, 2007.
196 “In the end”: author interview with Beth Comstock, May 2, 2007.
197 “I would say always”: author interview with Larry Page, March 25, 2008.
197 Google had a great year in 2007: January 31, 2008 Google press release found on Google.com.
197 Twenty countries: annual founders’ letter, March 26, 2008.
197 “We’re an engineering company”: author interview with Sheryl Sandberg, October 7, 2007.
197 “basic principles”: Eric Schmidt August 21, 2007 keynote address to the Progress and Freedom Foundation dinner available on YouTube.
198 “That’s probably correct”: author interview with Eric Schmidt, October 9, 2007.
198 “Google if it were a person”: author interview with Tim Wu, September 20, 2007.
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