CHAPTER 12: Is “Old” Media Drowning? (2008)

229 On a sunny July afternoon: the account of Iger, Chernin, and Mooves dialogue at Sun Valley from two eyewitnesses.

229 “The era when I worked at ABC”: author interview with Michael Eisner, June 19, 2008.

229 “If you read every piece”: author interview with Sir Howard Stringer, February 8, 2008.

229 I asked then CEO NobuyukiIdei: author conversation with Nobuyuki Idei in 2004 in New York at which no notes were taken (thus no quote marks) but at which he knew he was speaking to a reporter who had interviewed him before.

230 “It’s not fair”: author interview with Edgar Bronfman, Jr., July 5, 2007.

230 15 million copies: Jeffrey Cole keynote speech to the Monaco Media Forum, “State of the Mediasphere,” November 12, 2008.

230 3.7 million sales: Nielsen Scan reports from chart in the Wall Street Journal, December 19, 2008.

230 In 2007, worldwide digital music sales rose: the International Federation of the Phonographic Industry, as reported in the New York Times, January 25, 2008.

230 dive to $9 billion: Forester Research report carried in the Silicon Alley Insider, February 20, 2008.

231 “I never experienced any real restraints”: “Ripped from the Headlines: Times Editors Speak Out,” Los Angeles Times Magazine, May 12, 2008.

231 In 2007, newspaper advertising: Richard Perez-Pena, New York Times, February 7, 2008.

231 Business magazines: author interview with John Huey December 5, 2007.

232 newspaper revenues in 2007 totaled sixty billion dollars: author interview with Jim Kennedy, February 21,2008.

232 drop 87 percent: newsroom job cuts reported regularly throughout 2008; Gannett stock drop from Reuters, April 17, 2009.

233 “The cold our customers caught”: author interview with Thomas Glocer, June 5, 2008.

233 “gets about 20 percent of our revenues”: author interview with Tom Curley, February 21, 2008.

233 by 2008 Reuters had 2,600 reporters: author interview with Thomas Glocer, June 5, 2008.

234 lost 10 to 30 percent of their revenues: Murdoch at annual All Things Digital Conference attended by author, May 27-28, 2008.

234 only one of the top twenty-five newspapers to gain: the Audit Bureau of Circulations six-month report on the circulation of 395 daily newspapers, April 27, 2009.

234 “What really is going on”: author interview with Tad Smith, April 9, 2008.

234 “There is a systematic change”: author interview with Eric Schmidt, March 26, 2008.

235 “in so much better shape”: author interview with Paul Aiken, February 14, 2008.

235 “has fallen dramatically”: “To Read or Not to Read: A Question of National Consequence,” National Endowment for the Arts, November 19, 2007.

236 revenues began a steady decline in 2006: radio revenue declines reported by Jon Fine based on the Radio Advertising Bureau’s data, BusinessWeek, March 10, 2008.

236 $162.1 billion in 2008: Group M, March 30, 2009.

237 online advertising was soaring: Interactive Advertising Bureau.

237 “the long tail”: author interview with Nick Grouf, May 15, 2008.

238 poor spent $180 per month on media services: Annenberg Study from Jeffrey Cole keynote speech to the Monaco Media Forum, November 12, 2008, and available on YouTube; and from author interview with Irwin Gotlieb, June 5, 2008.

238 “We’re not like a car”: author interview with Michael Lynton, April 6, 2008.

239 When Robert Pittman cofounded MTV in 1981: author interview with Robert Pittman, February 29, 2008.

240 “at least two percentage points”: author interview with Les Moonves, October 14, 2008.

240 “as an advertising opportunity”: Brian Stelter, “In the Age of Tivo and Web Video, What Is Prime Time?” New York Times, May 12, 2008.

240 Smith said CBS had about two hundred partners: author interview with Quincy Smith, June 9, 2008.

240 $600 million for CBS in 2008: Ron Grover, “CBS’s Moonves Has Big Plans for CNET,” BusinessWeek, September 8, 2008.

241 “If the story is really good”: author interview with Michael Eisner, June 19, 2008.

241 “do a lot of snacking”: author interview with Jason Hirshhorn, February 12, 2008.