Gates, Bill
and cable companies
and changing technology
on competitive threat
on creative capitalism
Gates Foundation
view of Google
See also Microsoft
Global Google
challenges to
China, censorship
growth of
legal compliance, examples of
Glocer, Tom
on Reuters financial results
Gmail
ads, word matching method
privacy concerns
Google
advertising. See Google advertising
Android
AOL deal
CEO, search for
Chrome browser
and cloud computing
corporate headquarters. See Mountain View Googleplex
data centers
democratizing impact of digital
“don’t be evil” slogan
dot-com bust, impact on
employees. See Google employees; Google engineers
Fortune ranking of
founders of. See Brin, Sergey; Page, Larry
Gmail started
going public. See Public offering
Google Health
Google Voice
green initiatives
growth of
home page/logo, design of
idealism of founders
incorporation of
initiatives (2008)
investors, initial
lawsuits against. See Lawsuits
losses (1999-2000)
management. See Management at Google
mission of
monetizing, problems of
monetizing solutions
office space, in beginning
and old media. See Old media
PAC of
press conference, first
recession of 2008, impact on
strategy
societal contribution of
threats to
Washington office
as wave maker
and wisdom of the crowds approach
YouTube
Google advertising
AdSense
AdWords
Analytics
CNET dispute
consumer data, misuse of
consumers, data collection on. See Data collection by Google; Privacy
CPC (cost per click)
development of
DoubleClick
effectiveness of ads, measuring
future pressures
in Gmail
Gmail problem
Google Ad Planner
Google as Big Brother view
Google Audio Ads
Google News
as Google option
Google policy
Google Print Ads
Google TV Ads
and Google values
Google viewpoint on
importance to Americans
initial resistance to
method, advantages of
on mobile devices
network effect
versus old media ads. See Advertising, traditional; Old media
and Patriot Act
privacy versus user trust
revenues
sales force
syndication of ads
and YouTube
Google Analytics, function of
Google Audio Ads
Google Books
Google Book Search
Google Checkout
Google Content Network
Google Desktop
Google Desktop Search
Google Docs
Google Earth
Google employees
dog policy
engineering staff. See Google engineers
and Google culture
hiring practices
leaving Google
loyalty to founders
millionaires and stock price
motivational methods
perks/benefits to
salaries
stock options to
strategists/sales force
TGIF
20 percent time
Google engineers
initial hires
limitations of
management of
as noncommunicators
product strategy meetings, example of
recruitment of
role of
salaries
working together, success of
Google Flu Trends
Google Foundation
Google Founders Award
Google Health
Google Maps
privacy issue
Google News
ads on
complaints against
invention of
number of news sites
revenues
wire services, settlement with
Googleplex. See Mountain View Googleplex
Google Print Ads
Google Product Search
Google Product Strategy (GPS) reviews
role at Google
Google Scholar
Google Search
and advertising. See Google advertising
cookies, use by Google
as default search for browsers
development of
future threats
mechanism of
on mobile devices
name, choosing
versus other search engines
PageRank
Google Ventures
“Google Version 2.0: The Calculating Predator,”
Google Video
Google Voice
Googzilla concept
Gore, Al
on Apple board
and Google
Google, view of
on Steve Jobs
Gotlieb, Irwin
on ads and smart phones
career of
on misuse of data
observations on Google
outlook for future
GoTo
GrandCentral
Gravel, Mike
Green initiatives
Gross, Bill
Grouf, Nick
Group M
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