CHAPTER 1: Messing with the Magic

3 With his suit and tie: Karmazin Google meeting described in author interviews with Karmazin, May 13, 2008, and August 22, 2008; Nancy Peretsman, May 1, 2008; Eric Schmidt, April 16, 2008, and September 15, 2008; Sergey Brin, September 18, 2008; and Richard J. Bressler, September 26, 2008.
3 Short and pugnacious: Ken Auletta, “The Invisible Manager,” The New Yorker, July 27, 1998.
4 Google’s private books revealed: from August 2004 Google IPO registration with the Securities and Exchange Commission.
4 Karmazin’s destination: description of 2400 Bayshore Parkway offices from visit by author, April 18, 2008; author interviews with David Krane, April 18, 2008, and with Marissa Mayer, September 18, 2008; and from Google video of headquarters, provided by Google.
6 25.2 billion Web pages: WorldWideWebSize.com, February 2, 2009.
7 It was Google’s ambition: Schmidt and Page speech at Stanford on May 1, 2002, as seen on YouTube.
7 several hundred million daily searches: Schmidt and Page speech at Stanford on May 1, 2002, as seen on YouTube.
7 the number of daily searches is now 3 billion: internal Google documents.
7 “our business is highly measurable”: author interview with Eric Schmidt, September 15, 2008.
8 $3 million spent: Advertising Age, September 11, 2008.
8 $172 billion spent in the United States on advertising, and the additional $227 billion spent on marketing: Zenith OptimediaReport, April 2009.
9 Mayer ... remembered the meeting vividly: author interview with Marissa Mayer, September 18, 2008.
9 “If Google makes”: author interview with Eric Schmidt, April 16, 2008.
9 “the long tail”: Chris Anderson, the Long Tail: Why the Future of Business Is Selling Less of More, Hyperion, 2006.
10 aggregate content”: author interview with Larry Page, March 25, 2008.
10 from a peak daily newspaper circulation: Nicholas Carr, Big Switch: Rewiring the World, From Edison to Google, Norton; and The Project for Excellence in Journalism, “State of the News Media Report,” March 2007.
10 those networks... attract about 46 percent of viewers: Nielsen data on the 2008-9 season, May 2009.
12. “The innovator’s dilemma”: Clayton M. Christensen, Innovator’s Dilemma, Harvard Business School Press, 1997.
12. “Your choices suck”: author interview with Mel Karmazin, May 13, 2008.
12 “I will believe in the 500-channel world”: Sumner Redstone speech before the National Press Club, October 19, 1994.
13 Vinod Khosla ... once told: “An Oral History of the Internet,” Vanity Fair, July 2008.
13 “a tsunami”: author interview with Craig Newmark, January 11, 2008.
14 Nielsen reported: The Nielsen Company, “Three Screen Report,” May 2008.
14 In 2008, more Americans: press release from the Pew Research Center for People & the Press, December 23, 2008.
14 the number one network teleuision show: Nielsen Media Research.
14 an estimated 1.6 billion: Universal McCann study, “Wave.3,” March 2008, and John Markoff, the New York Times, August 30, 2008.
14 newspapers, which traditionally claimed nearly a quarter: JackMyers.com.
14 lost 167,000 jobs: Advertising Age report from the Bureau of Labor Statistics, February 18, 2008.
14 two hundred billion dollars: Myers Advertising and Marketing Investment Insights, annual advertising spending forecast, September 15, 2007.
14 plunge below 20 percent: McCann Erickson Worldwide chart of percentage of ad dollars by media, 1980-2007.
15 it took telephones seventy-one years ... just five years: Progress & Freedom Foundation report, January 16, 2008, and “The Decade of Online Advertising,” DoubleClick, April 2005.
15 thirty-four technology stocks: charts provided to the author by Yossi Vardi.
15 1 million job applications: author interview with Lazslo Bock, August 22, 2007.
15 Its revenues... from advertising and other Google statistics: Google’s SEC filing for fiscal year ending December 31, 2007, Google Amendment No. 9 to Form S-1, filed with the SEC August 18, 2004, and Google 10-K filed with the SEC, December 31, 2008.
16 daily advertising impressions: Google Product Strategy Meeting attended by the author, April 16, 2008.
16 Google’s hundreds of millions of daily auctions: reported in its Google 10-K SEC filing for the year ending December 31, 2007.
16 index contained: Google’s third-quarter earnings report, October 16, 2008.
16 billions of pages per day: Google internal documents for March 2008, presented at an April 16, 2008, Google Product Strategy Meeting attended by the author.
16 tens of billions: May 2007 revenue report, the Interactive Advertising Bureau.
16 YouTube ... twenty-five million unique daily visitors; DoubleClick posted seventeen billion: Eric Schmidt presentation to Google employees, April 28, 2008.
16 Google’s ad revenues in 2008: “Media Spending 2006-2009 Estimates,” JackMyers. com, January 29, 2008.
16 “We began”: Google 10-K filed in 2008 for the period ending December 31, 2007.
16 “We are in the advertising business”: author interview with Eric Schmidt, October 9, 2007.
17 likens Google to ... Andy Kaufman: author interview with Marc Andreessen, May 5, 2007.
17 “I sometimes feel”: author interview with Eric Schmidt, March 2, 2007.
17 seventy million dollars: Adam Lashinsky, “Where Does Google Go Next?” Fortune, May 26, 2008, and confirmed by Google.
18 conveys a sense of freedom: author interview with Krishna Bharat, September 12, 2007.
18 Burning Man’s ten stated principles: Burning Man Web site.
18 “Google is a cross”: author interview with Peter Norvig, August 21, 2007.
18 She described the culture as “flat”: author interview with Stacy Savides Sullivan, August 21, 2007.
19 the best U.S. company to work for: Fortune, January 2008.
19 salaries are modest: SEC 14-A filing, March 24, 2009.
19 stock option grants: Google 10-K filed with the SEC for the fiscal year ending December 31, 2008.
19 more applicants are accepted by Harvard... packet about each: author interviews with Lazslo Bock, August 22, 2007, Leesa Gidaro, September 12, 2007, and David Drummond, March 25, 2008, and Google orientation for new employees, October 8, 2007, attended by author.
20 consisted of 130 people: author interview with David Krane, August 22, 2007.
20 a total of eight hours of his time: author interview with a senior executive at Google.
20 a blog explaining why he left: “Why Designer Doug Bowman Quit Google,” Google Blogoscope, March 21, 2009.
20 “knowledge workers”: author interview with Hal Varian, March 28, 2008.
20 “In some ways”: author interview with Paul Buchheit, June 9, 2008.
21 user experience matters most: author interview with Matt Cutts, August 20, 2007.
21 “church/state wall”: author interview with Larry Page, March 25, 2008.
21 four thousand dollars a day: Jason Calacanis blog from AdSense, July 28, 2008.
21 one thousand employees have received this subsidy: supplied to the author by Google.
22 “moral force”: author interview with Eric Schmidt, June 11, 2008.
22 “great values”: author interview with Al Gore, June 10, 2008.
23 “How can you”: author interview with Eric Schmidt, September 12, 2007.
23 Winograd . . . recounted a discussion at a TGIF: author interview with Dr. Terry Winograd, September 16, 2008, confirmed by another Google executive.
Googled
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