- Ken Auletta
- Googled
- Googled_split_031.html
CHAPTER 1: Messing with the
Magic
3 With his suit and tie:
Karmazin Google meeting described in author interviews with
Karmazin, May 13, 2008, and August 22, 2008; Nancy Peretsman, May
1, 2008; Eric Schmidt, April 16, 2008, and September 15, 2008;
Sergey Brin, September 18, 2008; and Richard J. Bressler, September
26, 2008.
3 Short and pugnacious: Ken
Auletta, “The Invisible Manager,” The New
Yorker, July 27, 1998.
4 Google’s private books
revealed: from August 2004 Google IPO registration
with the Securities and Exchange Commission.
4 Karmazin’s destination:
description of 2400 Bayshore Parkway offices from visit by author,
April 18, 2008; author interviews with David Krane, April 18, 2008,
and with Marissa Mayer, September 18, 2008; and from Google video
of headquarters, provided by Google.
7 It was Google’s ambition:
Schmidt and Page speech at Stanford on May 1, 2002, as seen on
YouTube.
7 several hundred million daily
searches: Schmidt and Page speech at Stanford on May
1, 2002, as seen on YouTube.
7 the number of daily searches is now 3 billion:
internal Google documents.
7 “our business is highly
measurable”: author interview with Eric Schmidt,
September 15, 2008.
8 $3
million spent: Advertising
Age, September 11, 2008.
8 $172
billion spent in the United
States on advertising, and the additional $227
billion spent on marketing: Zenith
OptimediaReport, April 2009.
9 Mayer ... remembered the meeting
vividly: author interview with Marissa Mayer,
September 18, 2008.
9 “If Google makes”: author
interview with Eric Schmidt, April 16, 2008.
9 “the long
tail”: Chris Anderson, the Long Tail: Why the Future of Business Is Selling Less of
More, Hyperion, 2006.
10
“aggregate
content”: author interview with
Larry Page, March 25, 2008.
10
from a peak daily newspaper
circulation: Nicholas Carr, Big Switch: Rewiring the World, From Edison to Google,
Norton; and The Project for Excellence in Journalism, “State of the
News Media Report,” March 2007.
10
those networks... attract
about 46 percent of
viewers: Nielsen data on the 2008-9 season, May
2009.
12.
“The innovator’s
dilemma”: Clayton M. Christensen, Innovator’s Dilemma, Harvard Business School Press,
1997.
12.
“Your choices
suck”: author interview with Mel Karmazin, May 13,
2008.
12
“I will believe in the 500-channel world”:
Sumner Redstone speech before the National Press Club, October 19,
1994.
13
Vinod Khosla ... once
told: “An Oral History of the Internet,” Vanity Fair, July 2008.
13
“a tsunami”:
author interview with Craig Newmark, January 11,
2008.
14
Nielsen
reported: The Nielsen Company, “Three Screen Report,”
May 2008.
14
In 2008, more
Americans: press release from the Pew Research Center
for People & the Press, December 23, 2008.
14
the number one network
teleuision show: Nielsen Media
Research.
14
an estimated
1.6 billion: Universal McCann
study, “Wave.3,” March 2008, and John Markoff, the New York Times, August 30,
2008.
14
newspapers, which
traditionally claimed nearly a quarter: JackMyers.com.
14
lost 167,000 jobs:
Advertising Age report from the Bureau of Labor
Statistics, February 18, 2008.
14
two hundred billion
dollars: Myers Advertising and Marketing Investment
Insights, annual advertising spending forecast, September 15,
2007.
14
plunge below 20
percent: McCann Erickson Worldwide chart of
percentage of ad dollars by media, 1980-2007.
15
it took telephones
seventy-one years ... just five years: Progress &
Freedom Foundation report, January 16, 2008, and “The Decade of
Online Advertising,” DoubleClick, April 2005.
15
thirty-four technology
stocks: charts provided to the author by Yossi
Vardi.
15
1 million job
applications: author interview with Lazslo Bock,
August 22, 2007.
15
Its
revenues... from advertising and other Google
statistics: Google’s SEC filing for fiscal year
ending December 31, 2007, Google Amendment No. 9 to Form S-1, filed
with the SEC August 18, 2004, and Google 10-K filed with the SEC,
December 31, 2008.
16
daily advertising
impressions: Google Product Strategy Meeting attended
by the author, April 16, 2008.
16
Google’s hundreds of
millions of daily auctions: reported in its Google
10-K SEC filing for the year ending December 31,
2007.
16
index
contained: Google’s third-quarter earnings report,
October 16, 2008.
16
billions of pages per
day: Google internal documents for March 2008,
presented at an April 16, 2008, Google Product Strategy Meeting
attended by the author.
16
tens of
billions: May 2007 revenue report, the Interactive
Advertising Bureau.
16
YouTube ...
twenty-five million unique daily visitors;
DoubleClick posted seventeen billion: Eric Schmidt
presentation to Google employees, April 28,
2008.
16
Google’s ad revenues
in 2008: “Media Spending 2006-2009 Estimates,”
JackMyers. com, January 29, 2008.
16
“We began”:
Google 10-K filed in 2008 for the period ending December 31,
2007.
16
“We are in the advertising
business”: author interview with Eric Schmidt,
October 9, 2007.
17
likens Google to ...
Andy Kaufman: author interview
with Marc Andreessen, May 5, 2007.
17
“I sometimes
feel”: author interview with Eric Schmidt, March 2,
2007.
17
seventy million
dollars: Adam Lashinsky, “Where Does Google Go Next?”
Fortune, May 26, 2008, and confirmed by
Google.
18
conveys a sense of
freedom: author interview with Krishna Bharat,
September 12, 2007.
18
Burning Man’s ten stated
principles: Burning Man Web site.
18
“Google is
a cross”: author interview with Peter Norvig,
August 21, 2007.
18 She
described the culture as “flat”: author interview with Stacy
Savides Sullivan, August 21, 2007.
19 the best
U.S. company to work for: Fortune,
January 2008.
19 salaries
are modest: SEC 14-A filing, March 24, 2009.
19
stock option
grants: Google 10-K filed with the SEC for the fiscal
year ending December 31, 2008.
19
more applicants are
accepted by Harvard... packet about each: author
interviews with Lazslo Bock, August 22, 2007, Leesa Gidaro,
September 12, 2007, and David Drummond, March 25, 2008, and Google
orientation for new employees, October 8, 2007, attended by
author.
20
consisted of 130
people: author interview with David Krane, August 22,
2007.
20
a total of eight hours of
his time: author interview with a senior executive at
Google.
20
a blog explaining why he
left: “Why Designer Doug Bowman Quit Google,” Google
Blogoscope, March 21, 2009.
20
“knowledge
workers”: author interview with Hal Varian, March 28,
2008.
20
“In some
ways”: author interview with Paul Buchheit, June 9,
2008.
21
user experience matters
most: author interview with Matt Cutts, August 20,
2007.
21
“church/state
wall”: author interview with Larry Page, March 25,
2008.
21
four thousand dollars a
day: Jason Calacanis blog from AdSense, July 28,
2008.
21
one thousand employees have
received this subsidy: supplied to the author by
Google.
22
“moral
force”: author interview with Eric Schmidt, June 11,
2008.
22
“great
values”: author interview with Al Gore, June 10,
2008.
23
“How can
you”: author interview with Eric Schmidt, September
12, 2007.
23
Winograd . . . recounted a
discussion at a TGIF: author interview with Dr. Terry
Winograd, September 16, 2008, confirmed by another Google
executive.