CHAPTER 13 Compete or Collaborate?

243 “The economics around these digital properties”: Scott Kirsner, “NBCU Chief Addresses Harvard Business School,” Variety, February 27, 2008.

243 “not the right way to look at it”: author interview with David Rosenblatt, April 22, 2008.

243 Microsoft, like Viacom, treated Google as an outright enemy: “Inside Microsoft’s War Against Google,” BusinessWeek, May 19, 2008.

243 There were reasons for Microsoft to pursue Yahoo : a good account of the negotiations can be found in Matthew Karnitschnig and Robert A. Guth front page story in the Wall Street Journal, July 2, 2008.

244 Ballmer and Yang met privately: the annual D conference attended by author, May 27-30, 2008.

244 Yahoo shareholders were bludgeoned: Nick Wingfield and Jessica E. Vascellaro, “Ballmer Kills Hopes for Bid, Pummeling Yahoo Shares,” Wall Street Journal, November 20, 2008.

244 “sooner rather than later”: Nick Wingfield, “Ballmer Seeks Quick Yahoo Deal,” Wall Street Journal, December 6, 2008.

245 “The two biggest forces”: author interview with Roger McNamee, August 22, 2008.

245 “unnerving”: Sergey Brin to Jordan Robertson of the AP, February 19, 2008.

245 “If Microsoft wanted to do a business deal”: author interview with Eric Schmidt, April 16, 2008.

245 “It gives them a tool”: author interview with Eric Schmidt, April 16, 2008.

245 “the Yahoo business deal”: author interview with Eric Schmidt, September 15, 2008.

246 They petitioned the Justice Department: Susanne Vranica and Jessica E. Vascellaro, “Big Marketers Challenge Google-Yahoo Deal,” Wall Street Journal, September 8, 2008.

246 “If you look at our products”: press lunch briefing during Zeitgeist attended by author and Brin and Page, September 17, 2008.

247 Brin stepped to a microphone: Sergey Brin presentation to Google Zeitgeist conference, attended by author, September 17, 2008.

248 The Justice Department did finally intervene : “Yahoo-Google Deal Opposed,” Wall Street Journal, September 16, 2008.

248 “Microsoft”: author interview with Phillipe Daumann, May 15, 2008.

248 “We’re always better off” : author interview with Irwin Gotlieb, May 21, 2008.

248 At Microsoft’s annual two-day forum: Microsoft’s Advertising Leadership Forum, attended by author, May 19-21, 2008.

249 “They’ve been saying it for a while”: author interview with Irwin Gotlieb, May 21, 2008.

249 “maybe a genius idea”: author interview with Yusuf Mehdi, May 19, 2008.

250 “If consumers perceive”: author interview with Sir Martin Sorrell, May 30, 2008.

250 64.1 percent: Nielsen Online, January 5, 2009.

250 “All attempts by Microsoft”: author interview with Eric Schmidt, September 15, 2008.

250 In WPP’s annual report: Sir Martin Sorrell letter to shareholders, WPP 2007 annual report, May 2008.

250 “to develop the constructive side of our relationship”: account of Sir Martin Sorrell Cannes panel in Cannes, David Kaplan, Ad Age, June 20, 2008; and Eric Pfanner, International Herald Tribune, June 22, 2008.

250 Google’s 2008 national sales conference: attended by author, June 11, 2008.

250 “Because our customers must talk”: author interview with Eric Schmidt, September 15, 2008.

252 “Google Version 2.0: The Calculating Predator”: Stephen E. Arnold, Infonortics Ltd., August 2007.

252 The gruff Arnold, who responded to a phone call: author interview with Stephen Arnold, March 17, 2008.

253 “lean in”: author interview with David Calhoun, June 25, 2008.

254 Mayer has one of the most important jobs: author attended Marissa Mayer office hours and interviewed her afterward on September 18, 2008.

255 “I think they’re naïve”: author interview with Quincy Smith, June 9, 2008.

256 “The CBS deal is one”: author interview with Eric Schmidt, September 15, 2008.

256 To try to calm agency fears: Brian Stelter, “Some Media Companies Choose to Profit from Pirated YouTube Clips,” New York Times, August 16, 2008.

256 “The audience is telling you what they like”: author interview with David Eun, June 12, 2008.

257 in October 2008, it reached an accord with the U.S. publishing industry: Google and the Association of American Publishers and the Authors Guild joint October 28, 2008, press release and joint conference call with the press on same date.

258 “able to search the full text of almost 10 million books”: “Letter from the Founders,” Google 2008 annual report, published in April 2009.

258 “It’s a new model for us”: author interview with David Drummond, November 5, 2008.

258 “It is unfortunate”: Viacom statement reported by CNET, October 28, 2008.

259 “There is a difference”: author interview with David Drummond, November 5, 2008.

259 Google’s “noncancelable guarantees”: Google 10-K filed with the SEC, December 31, 2008.

259 “A lot has to do with how much they want”: author interview with David Drummond, November 5, 2008.

260 dropped 17.7 percent: Audit Bureau of Circulations report, April 27, 2009.

260 plunged 11.5 percent: Magazine Publishers of America, April 14, 2009.

260 Drop in advertising and ad revenues for various media: from Advertising and Marketing Investment Forecast, 2006-2010, Jack Myers Advertising and Marketing Investment Insights, March 10, 2009.

260 “box office revenues rose by 2 percent”: from Box Office Report, January 20, 2009.

260 Book sales: Motoko Rich, “Declining Book Sales Cast Gloom at an Expo,” New York Times, May 29, 2009.

260 Would fall 8 percent: Group M’s semiannual report on ad spending, “This Year, Next Year,” April 4, 2009.

260 “fall by almost 7 percent”: Tim Bradshaw, “Global Ad Spending to Fall 7%, Publicis Unit Warns,” Financial Times, April 14, 2009.

261 In a December 2008 report: Mary Meeker Morgan Stanley report, “Economy/ Internet Trends,” December 19, 2008.