OLIVER
FACT SHEET
Oliver Gustav:
Creative Consultant;
Antiques Collector and Dealer
Østerbro
Copenhagen, Denmark
Built as a private art gallery and known as the “Museum Building,” it dates to the 1920s.
Specs:
The design studio and showroom are approximately 7,000 square feet.
RESOURCES
Beloved Antique Dealer
My favorite stores often go back to far destinations.
Contemporary Designer or Shop
The German Goldsmith Peter Bauhuis
Favorite Linens/Bedding
Our own linen and hemp collection
Paint Brand/Color
We mix our own paints made with natural pigments.
Favorite Gallery, Flea Market, or Auction House
Gagosian (New York)
Avlskarl Gallery (Copenhagen)
There are certain people who enter your world and simply shift the paradigm, so unique in their art, they coax something deeply emotional from within you. Isn’t that what art is, actually? This is how I feel about the singularly identifiable Oliver Gustav. Oliver’s fantastical antiquarian eye, gift for composition, and distinctive sophisticated color palette coalesce at his eponymous showroom and exhibition space in Copenhagen’s Østerbro neighborhood. There is such sincere passion, honesty, and timelessness to this series of rooms, which were formerly an art museum.
I’ve obsessed over Oliver, who is described in a multitude of ways—designer, creative consultant, curator, collector, botanist, artist—for years. Whether at his showroom, in an image on Pinterest, or in a shelter magazine story, Oliver holds hypnotic sway over you in a vividly sensorial, richly monochromatic, and tactile trance. I never knew him personally, however, until I came to Copenhagen to shoot his space, but he welcomed me into his museum-like world with the warmest, most jovial open arms; we talked about design, passions, and trusting your intuitive eye as we peered through the camera lens, styling ancient objects from Pharaonic Egypt to contemporary furniture by Faye Toogood and Rick Owens.
Oliver grew up in a collector’s family—his great-grandfather lived in Indochina for twenty-five years, where he amassed unusual historical objects. He also had an amazing sense of color; Oliver thinks that much of his eye was transmitted through DNA. “I believe what I do can be seen as a part of my heritage,” he says. The key to his design approach is never self-censoring, but rather reacting solely from his heart. Oliver doesn’t second-guess, and certainly doesn’t bother measuring or drawing a layout of a room. His mandate is to buy what you love, period. “I never buy an item because it is ‘something’ in someone’s eye. I buy an item because I find it fascinating and beautiful.”
“I never put up restrictions for myself. I buy what I love. I buy items because I find [them] fascinating and beautiful.”
Oliver’s work is a master class on how to play with scale and composition. He engages verticality, maximalism, and texture in vignettes in unexpectedly genius ways. In one instance, a marble column on a console and a textile haphazardly hung as art are situated next to a seventeenth-century African object. In contrast, he deploys an artful minimalism in the next scene: A large sofa sits alone against a massive wall, with a crumpled piece of metal hanging off-center above it. He also plays with perspective, like by placing chairs on top of shelving in his personal office so that he can admire their silhouettes and proportions; it celebrates their beauty over their function, and the unexpected placement creates precisely the intrigue that we all find fascinating.
His vision is thoughtful, guided by confidence and restraint. Oliver envelops your senses with collections and compositions that unite rare antiquities and stark contemporary pieces from designers like Peter Bauhuis and Vincenzo De Cotiis, who he represents. This is his true gift: fusing beauty through the ages and allowing it to be seen as one seamless execution.
“Often people enter the showroom and believe that every item is from the same space, time, or designer,” he says. “But there actually may be a thousand years between an aluminum-cast stool by the Dutch designer Jan Janssen and a prehistoric Egyptian vessel. I get attracted to the same universe, and therefore the pieces still fit together despite millennia separating them.” He also unites these pieces, which span thousands of years, by deploying a muted, dusty backdrop. It is a serene through line in his interiors, unifying his vast and varied collections. The richness of gray allows the colors to come through and sets a dramatic mood. Oliver’s love of botany, trees, and nature is another consistency through the space, and of course, the designer’s personal line of hemp- and linen-upholstered sofas and armchairs act as an anchor.
No matter the origin of each piece, everything exudes the same atmospheric calm and beauty, leaving you wanting it, wanting more, and engulfed in spellbinding contemplation. Oliver leads you on a journey through art, travel, and discovery. He mingles the muted with the saturated, color and shadow, death and life. He finds beauty in melancholy and celebrates the perfect tension between it all.


Gray’s Anatomy
The putty gray Oliver painted the showroom reads monochromatic, warm, and sophisticated. The objects in the store, many grounded in subdued tones, would lose their value on white, but feel nuanced set against a gray backdrop. Painting a room a singular dusty hue on the walls, ceiling, molding, and millwork offers richness while allowing artwork and objects to shine.
Clear it up
Practice restraint and don’t let a blank wall trick you into unnecessarily filling it. Oliver hangs a singular sculptural piece off-center above a long white sofa, and a painting and sculpture at the very edge of another one. These unexpected decorative deployments foster intimate moments. Negative space allows your eye to breathe and concentrates your attention on the quiet, personal vignettes within a room.

The Wild Card
The rule is, there are no rules. Oliver’s approach to hanging does away with formula and measuring. Anchor the piece you wish to highlight and build around it with opposing shapes, textures, and sizes hung in a scattered, unpredictable way. Pair the rectilinear with the amorphous; pair the slick with the rough. Forgo convention by breaking spatial planes.



Show Off
Rather than costly built-ins, consider an antique cabinet for double duty—serving as a decorative tableau for displaying objects and for practical storage. The worn, charmingly imperfect cabinet Oliver has in the showroom serves as a beautiful vitrine for a collection of vessels. While built-ins are meant to disappear, an antique cabinet can be a showstopper in and of itself.

Heartbreak
Embrace the broken—use it. A fractured object you love—a splintered cup, a shattered dish—doesn’t lose its value in your heart. Transform a broken vessel into a sculptural moment on a tabletop or stack of books. By repurposing the jagged and the damaged into something decorative, you foster that silent, intimate language meant to bring joy to your eyes.
“I don’t really think before executing, and I never draw a composition.”

One Man’s Treasure
Amass what moves you. Oliver is a collector, hand-selecting that which excites and intrigues his eye—objects both humble and sophisticated that span time and place. Pieces you collect, regardless of time period or style, drive narrative, emotion, and history in an interior. They stand on their own, and in unison, they tell a personal story about themselves, and about you, imploring conversation and visual interest.

Tip the Scale
Introduce drama by juxtaposing scales. Oliver allows objects and art to battle by contrasting the diminutive and the oversized while intersecting the vertical. Elevate the unexpected by placing objects that belong on the floor to eye level. Overlap objects in a vignette and allow them to amplify and play off one another.
