The information contained in this book or books is provided for informational purposes only and includes the book title, author name, and a brief description or abstract. For the full text of the book, please contact the author or publisher.
EDITORIAL REVIEW:
**The masterpiece that started *The New York Times* bestselling epic Sword of Truth**In the aftermath of the brutal murder of his father, a mysterious woman, Kahlan Amnell, appears in Richard Cypher's forest sanctuary seeking help . . . and more. His world, his very beliefs, are shattered when ancient debts come due with thundering violence.In a dark age it takes courage to live, and more than mere courage to challenge those who hold dominion, Richard and Kahlan must take up that challenge or become the next victims. Beyond awaits a bewitching land where even the best of their hearts could betray them. Yet, Richard fears nothing so much as what secrets his sword might reveal about his own soul. Falling in love would destroy them--for reasons Richard can't imagine and Kahlan dare not say.In their darkest hour, hunted relentlessly, tormented by treachery and loss, Kahlan calls upon Richard to reach beyond his sword--to invoke within himself something more noble. Neither knows that the rules of battle have just changed . . . or that their time has run out.This is the beginning. One book. One Rule. Witness the birth of a legend.
<
EDITORIAL REVIEW:
**Small changes can make a big difference in your powers of persuasion**
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, *Yes!* reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, *Yes!* presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually *increase* the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many *fewer* flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in *Yes!* will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, *Yes!* shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.<
We use cookies to understand how you use our site, to personalize content and to improve your experience. By continuing to use our site, you accept our use of cookies and you agree with Privacy Policy and Terms of Use