EDITORIAL REVIEW: **Small changes can make a big difference in your powers of persuasion** What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, *Yes!* reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, *Yes!* presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually *increase* the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many *fewer* flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in *Yes!* will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, *Yes!* shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

"A hilarious novel about people's existential agonies, a page-turner about the intellectual mysteries that obsess them… deeply moving and a joy to read." – Jonathan Safran Foer

After Cass Seltzer's book becomes a surprise best seller, he's dubbed 'the atheist with a soul' and becomes a celebrity. He wins over the stunning Lucinda Mandelbaum, 'the goddess of game theory,' and loses himself in a spiritually expansive infatuation. A former girlfriend appears: an anthropologist who invites him to join in her quest for immortality through biochemistry. And he is haunted by reminders of the two people who ignited his passion to understand religion: his mentor and professor – a renowned literary scholar with a suspicious obsession with messianism – and an angelic six-year-old mathematical genius who is heir to the leadership of a Hasidic sect. Each encounter reinforces Cass's theory that the religious impulse spills over into life at large.

36 Arguments for the Existence of God plunges into the great debate of our day: the clash between faith and reason. World events are being shaped by fervent believers at home and abroad, while a new atheism is asserting itself in the public sphere. On purely intellectual grounds the skeptics would seem to have everything on their side. Yet people refuse to accept their seemingly irrefutable arguments and continue to embrace faith in God as their source of meaning, purpose, and comfort.

Through the enchantment of fiction, award-winning novelist and MacArthur Fellow Rebecca Newberger Goldstein shows that the tension between religion and doubt cannot be understood through rational argument alone. It also must be explored from the point of view of individual people caught in the raptures and torments of religious experience in all their variety.

Using her gifts in fiction and philosophy, Goldstein has produced a true crossover novel, complete with a nail-biting debate ('Resolved: God Exists') and a stand-alone appendix with the thirty-six arguments (and responses) that propelled Seltzer to stardom.

Venecia, 1515: Cuando la humanista Celestina iba a ser asesinada, es salvada por el rabino Elija, que huía de la Inquisición española. A pesar de los peligros (el prometido de Celestina forma parte del temido Consejo de los Diez) se enamoran. Juntos, Celestina y Elija, traducen los Evangelios al hebreo, pero al hacerlo descubren una conspiración increíble: ¡Jesucristo era un rey ungido de Israel que fue crucificado como rebelde en contra de la dominación romana y sobrevivió! Cuando Elija es apresado por la Inquisición, Celestina debe delatar a Elija para salvarle la vida: la evangelista reescribe el Evangelio y lucha por el amor de su vida.

Jenny, una mujer joven pero desencantada de la vida, fracasa en su intento de suicidio. Su abuela es Gabby, una superviviente de la Segunda Guerra Mundial llena de fuerza e ilusión. Gabby decide que ayudará a su nieta en todo lo posible. Se establece entonces una curiosa y fructífera relación entre abuela y nieta, en la que la anciana tratará de inculcarle a Jenny nuevos valores y nuevas ideas sobre la vida.